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Lighting is one of the most critical aspects of creating a video because it allows you to set the mood for the video. Poor lighting can make a somber situation seem too light, or it can make a comedic situation seem more serious than intended. Pinpointing lighting directly on specific objects or people helps persuade the viewers to direct their eyes to the intended spot, which ensures that important aspects of the video are not missed.
Lighting can also be used to add color and texture to otherwise bland environments and scenes. The proper use of lighting can even change the way people and objects appear in the scene; they can look innocent, evil, frightening, happy, beautiful, or even ugly.
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Three point lighting is one of the most commonly-used techniques for video. By using these three main types of lighting, the main subject in a scene can be properly illuminated and highlighted.
* Key lighting: This light focuses on the main person or object in the scene. This typically illuminates the person or object, reducing shadows and making the subject stand out among other people, objects, or environment.
* Fill Lighting: Sometimes the key lighting does create shadows, and these must be eliminated in order to make the subject clearly stand out. Fill lighting is used to "fill in" all dark areas.
* Back lighting: This light provides a direct contrast between a specified person or object and the background environment.